Live Research · 2026
Why does networking advice fail so many of us — and what does actually work?
A primary research study into the real psychology behind how people network, who gets left behind by traditional advice, and what a more inclusive, effective approach looks like in practice
Networking advice has always assumed a level playing field that doesn't exist.
The standard advice — go to events, work the room, follow up — was written for a very specific type of person. For everyone else — introverts, neurodivergent professionals, career changers, and people of colour — that advice doesn't just fall flat. It frames the problem as a personal failing rather than a gap in the tools available. This research sets out to change that.
Get Involved
Three ways to be part of this
01
Take the survey 14 questions about how you network, what holds you back, and what you wish were different. Anonymous, takes around 8 minutes.
02
Get the findings first Sign up to receive research updates, insights, and practical tools as the study develops. Subscribers get findings before anyone else.
03
Join a focus group Register your interest in participating in a small group conversation as part of the qualitative phase of the research. 60–90 mins online.
Ready to be part of the research?
Take the survey, sign up for updates, or register for a focus group. Every response makes the findings more useful for everyone.